949.639.9525 [email protected]

Virtual Chief Marketing Officer services

Get the strategic help you need to take your business to new heights.

Temporary

Get expert help for product launches, events, campaigns, and other short-term goals.

Transitionary

Keep making progress during periods of staff or business transitions.

Long Term

Choose a cost-effective alternative to a full-time, payrolled marketing executive.

Temporary

Get expert help for product launches, events, campaigns, and other short-term goals.

Transitionary

Keep making progress during periods of staff or business transitions.

Long Term

Choose a cost-effective alternative to a full-time, payrolled marketing executive.

A Virtual CMO may be right for you if:

Z

You’ve had to get decent at marketing to get where you are today, but it doesn’t light your fire and you’d prefer to have it handled

OR

Z

Your employees can execute marketing activities well enough but lack accountability or a cohesive strategy to drive it all

OR

Z

You want to stop concerning yourself with “how the sausage is made” and instead, receive high-level marketing reports focused on business outcomes

OR

Z

A unique moment or transition is presenting itself and you want to maximize the opportunity without long-term commitment.

Not sure what you need?

Schedule a free marketing assessment.

Virtual Chief Marketing Officer

How It Works

Base Camp: Company Analysis

Our journey together begins at Base Camp. Understanding your business’s greatest distinctive strengths and opportunities, as well as your weaknesses and threats is critical to achieving your goals. 

Through guided interviews, market research, and the use of various frameworks, Marketing Trail Guide will gather critical data and uncover key insights to identify the best positioning, messaging, and activities for each of your markets.

Our goal is to get the clearest picture of who you are so we can craft a winning strategy for your brand.

Camp 2: Define Goals and KPIs

Based on the groundwork laid in the previous step, it’s time to define a well-founded goal to achieve your vision. We will help you create a S.M.A.R.T. Goal for your marketing activities – that is, goals that are specific, measurable, attainable, relevant, and time-bound.

This goal is the “lag measure” – something you can’t directly control but is effected by your activities or “lead measures” defined in the next step.

Camp 3: Plan Design

At this stage, we prescribe and cost-estimate detailed marketing activities that will enable you to achieve your S.M.A.R.T. Goal.

These “lag measures” might include high level tasks like crafting a clearer brand identity and message, or lower level tactics like creating X number of social posts or blog articles per week, or attending certain events or trade shows.

Camp 4: Kickoff

We’ll gather the team around the campfire to communicate training and project plans, distribution of duties, milestones and timelines.

Camp 5: Plan Execution

Marketing Trail Guide will work with your team and ours to execute the marketing plan.

Camp 6: Performance Reporting

Receive weekly updates and monthly reports, and participate in quarterly business reviews. These are an opportunity to review progress, make adjustments, and facilitate two-way communicating about the state of your marketing.

Want to learn more?

Schedule a free marketing assessment.

FAQs

Does the vCMO service include a reserved or dedicated amount of time per week or month?

No, the vCMO service does not include a dedicated amount of time. Different from a fractional employee, this model uses as much time as required to complete the objectives.

What's involved when hiring a vCMO?

Before deciding which engagement model is right for you, it’s important to go through the first three parts of the process described in the previous section: Company Analysis, Define Goals and KPIs, and Plan Design. At that point, you’ll have a clear understanding of where you want to go so you can make the best decision about how do get there.

Does the vCMO service include on-site visits?

No, the vCMO service does not include or necessesarily require on-site visits. Most communication can be just as effective over the phone, email, project management software or Zoom Meeting. On occassions when on-site time is deemed critical, travel costs are extra.

Is the vCMO a fractional employee?

No, the vCMO is not an employee of your company, but rather, operates as an independent contractor. As such, the requirements of an employee do not apply.

Is there a recommended or minimum amount of time to work with a vCMO?

Some marketing initiatives can take up to a year or more to bear fruit so it’s a good idea to plan to work with your vCMO for at least a year. That said, Marketing Trail Guide only requires journeying together a quarter at a time, especially when the relationship is new. 

Not sure if vCMO is right for you?

Schedule a free marketing assessment.

FAQs

Does the vCMO service include a reserved or dedicated amount of time per week or month?

No, the vCMO service does not include a dedicated amount of time. Different from a fractional employee, this model uses as much time as required to complete the objectives.

What's involved when hiring a vCMO?

Before deciding which engagement model is right for you, it’s important to go through the first three parts of the process described in the previous section: Company Analysis, Define Goals and KPIs, and Plan Design. At that point, you’ll have a clear understanding of where you want to go so you can make the best decision about how do get there.

Does the vCMO service include on-site visits?

No, the vCMO service does not include or necessesarily require on-site visits. Most communication can be just as effective over the phone, email, project management software or Zoom Meeting. On occassions when on-site time is deemed critical, travel costs are extra.

Is the vCMO a fractional employee?

No, the vCMO is not an employee of your company, but rather, operates as an independent contractor. As such, the requirements of an employee do not apply.

Is there a recommended or minimum amount of time to work with a vCMO?

Some marketing initiatives can take up to a year or more to bear fruit so it’s a good idea to plan to work with your vCMO for at least a year. That said, Marketing Trail Guide only requires journeying together a quarter at a time, especially when the relationship is new. 

Not sure if vCMO is right for you?

Schedule a free marketing assessment.

What other travelers are saying

“When I first reached out to Kevin my initial goal was to have someone help us clarify our marketing message. Historically as a business we’ve served a few large enterprise customer providing managed services and software development. Our transition into a platform provider in an industry we didn’t have historical experience in presented a breadth of challenges. Kevin was able to come in and create a collaborative and high-value experience with the Story Brand workshop. He guided us to a central message we now rely on and leverage in our marketing. We liked the results so much we brought him on as a fractional CMO for a 6 month project to help put the infrastructure and team in place for our future success. I highly recommend Kevin for his workshop on marketing consulting services.”

Calen Schultz
COO – Emerios Enterprise Services

“We wanted a video to tell our story. Kevin took the time to truly learn about our business, challenges, and opportunities and to help us unify and verbalize our value proposition. In the end we got much more than just a video; we now have a more unified sales approach and message that helps our prospects know who we are and why they should consider working with us. Our meetings with prospects are more productive and our sales process is more efficient.”

Jeff Dreiling
Co-Founder – Complete Technology

“We had tremendous opportunities for growth, but we were concerned because we lacked the enablement resources to fully capitalize on them. Kevin was able to quickly understand our challenges, map out a comprehensive solution, and create compelling resources that positioned us to seize the opportunities before us. As a result, we have faster sales engagements, more thorough customer onboarding, and better customer support interactions. Their help has been invaluable.”

Nick East
CEO – Zynstra

“In our early stages, we knew that finding a comprehensive marketing and training strategy would be critical for growth. Through the production of captivating animated videos, tutorials, webinars, product documentation, e-learning, and email and social media marketing, Kevin helped us attract, recruit and train thousands of people including employees, channel personnel, and customers. The importance of his assistance is hard to overstate.”

Shawn Kennedy
CEO – eDepoze

“I wanted to tell a well-crafted story for my investor’s pitch but I felt unprepared and anxious. I knew I needed an expert in storytelling. Kevin helped me organize my thoughts and tell my story using an innovative yet easy-to-use method. He proved to be very knowledgeable and truly cared for my success. He went the extra mile by providing examples of other pitch stories that were successful. As a result, I delivered my pitch with confidence, and now I have a seed VC firm interested in taking next steps. Thank you!”

Alpa Patel
Founder – Spaceez

“We often found it challenging to deliver our message to clients with clarity and simplicity, which affected my confidence when those conversations did not go my way. Kevin followed a proven formula to deal with this problem, helping us create a communication framework aligned to our brand’s purpose. The process was very easy yet focused.”

Andrés Karam
Account Executive – MX Lightforce

“We wanted to grow our business but I was concerned that we were losing website leads and having trouble breaking through the noise. Kevin listened to our story, challenged our assumptions, and helped us develop a simplified message using the StoryBrand framework. Now I have new clarity about our brand and feel equipped to take our website to the next level so we can capture more leads and increase revenue.”

Adam Robinson
Marketing Manager – Cerasis

“As a young legaltech startup, we knew that getting our message right would be vital to attracting additional investors and finding product market fit, but we were frustrated by our internal attempts to find the right words. Using a very defined process, Kevin brought a fresh set of eyes to our messaging challenge, helping us to explain our value proposition with unique clarity and conviction. As a result, we are much more confident in our ability to compel our target audience and feel empowered to “cross the chasm” and hasten a profitable exit.”

Thadd Hale
CEO – Vector Legal Method

We wanted to expand our ministries but were feeling overwhelmed and ineffective because we didn’t know how to get results. Kevin partnered with us, quickly brought clarity to our story through the BEST STORY WINS workshop, and is now coaching us on a game plan to help us achieve our goals. Now we feel hopeful and equipped to increase enrollment and effectively move our ministries forward with long-term independence.”

Rosemarie Fisher
Principal – Trinity Lutheran Christian School