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The Ultimate Guide to Instagram Hashtags for 2019

by Aug 6, 2019Content, Marketing

This is a recommended HubSpot blog guide to using hashtags.

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?

Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.

Here’s the thing, though: with great power comes great responsibility (#spiderman).

Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym.

We want your business’s Instagram posts to receive optimal engagement, so we’ve put together an ultimate guide for using Instagram hashtags in 2018. With this guide, you won’t just attract followers — you’ll attract the right followers.

Why are hashtags important?

Hashtags are essentially Instagram’s sorting process. With around 95 million photos posted on Instagram every day, it’s difficult for Instagram to efficiently deliver the right content to the right people. Hashtags help your post get discovered by viewers most interested in seeing it.

Krystal Gillespie, HubSpot’s Social Media Community Manager, explains the importance of hashtags this way: “Hashtags are like a funnel. For instance, #marketing is incredibly broad and attracts all types of posts. We’ve found #digitalmarketing or #marketingmotivation gives us a more specific, targeted reach. The audience searching for these hashtags are also trying to narrow their search to what we offer related to Marketing, so we’re actually reaching more of the right people.”

Essentially, hashtags are a better way to categorize your posts. They help you reach a target audience, and more importantly, they help your target audience find you. These users are more likely to engage with your post because your post is exactly what they wanted.

Top Instagram Hashtags 2018

1. #love

2. #instagood

3. #style

4. #dogstagram

5. #me

6. #fashion

7. #cute

8. #tbt

9. #foodporn

10. #photooftheday

11. #instamood

12. #follow

13. #iphonesia

14. #food

15. #motivation

16. #Instagramhub

Adding one of the most popular Instagram hashtags to your post doesn’t necessarily mean you’ll see more interaction. Since the hashtags above are so popular, they are being used by millions of people, so your post will most likely be obscured by the competition. Narrowing your hashtag topic is important, but we’ll get to that next.

Here are some of the top Instagram hashtags of 2018. 

1. #love

Instagram users build their photo galleries on good feelings. For this reason, the #love hashtag is ever present next to the pics of friends, family, vacations, and beautiful scenery.

2. #instagood

Occurrences of this hashtag are inspired by the @instagood Instagram account, which scours the Instagram community for excellent photos and videos that are just too #instagood not to share. Add this hashtag to your content for a chance to be reposted.

3. #style

This hashtag has more than 400 million posts associated with it, making it one of the top tags in 2019. It’s used for beautifully edited photos of outfits, vacations, luxury products, and anything aesthetically stunning. Tag #style on a gorgeous outfit inspiration or new product, and Instagram users looking to add a little glamour to their lives will find you.

4. #dogstagram

We all know that the internet loves cute puppies, so it shouldn’t be surprising when a hashtag for our beloved doggos trends on Instagram. It’s always a good idea to include man’s best friend in an Instagram post — your followers will love it and you’re almost guaranteed dozens of heart emojis in your comments.

5. #me

This is the quintessential selfie hashtag, indicating to the Instagram community that the photo it’s captioning is a picture of you.

6. #fashion

People often turn to Instagram to see what styles are “in”, looking at posts ranging from fashion week to everyday outfit inspirations. This means that a significant portion of the content on Instagram revolves around fashion — in fact, there are more than 700 million #fashion posts on Instagram today. You will find celebrities, luxury brands, clothes, makeup, and other aspirational images tagged with #fashion. 

7. #cute

#Cute puts your content in a pool of Instagram photos and videos that elicit “awes” from all over the Instaverse. If you think your puppy is the cutest puppy that ever lived, it deserves a photo with this esteemed hashtag.

8. #tbt

#Tbt stands for “Throwback Thursday,” and encourages Instagram users to post an old photo of themselves or an event they’re reminiscing over. Everyone likes content from the good old days — here’s your hashtag for enjoying the nostalgia.

9. #foodporn

I hope you’re hungry! The #foodporn tag is brimming with mouthwatering posts of desserts, pizza, recipe videos, and so much more. This hashtag is for the best of the best when it comes to delectable treats on Instagram — find the most original, delicious, and tantalizing food pictures on the internet under this hashtag. 

10. #photooftheday

Managing a business account? This hashtag is a surefire way to attract more followers and repeat visitors. If you plan to post daily content, all around a common theme, add the #photooftheday hashtag to increase your exposure.

11. #instamood

#Instamood is all about the vibe or emotion a photo or video elicits. Pretty scenery, a day at the beach, or a night out with good people were all prominent under the #instamood hashtag in 2018. Landscapes are a popular starting point when figuring out what to post on Instagram, according to Jumper Media, and they fit into this hashtag perfectly.

12. #follow

This hashtag — currently tagged on half a billion posts — is a tactic used by public accounts looking to gain more followers. It’s a ubiquitous tag, non-specific to any one type of content creator, so you’ll see #follow on fashion accounts, travel blogs, makeup tutorials, celebrity fan pages, and much more. The idea is that if a user comes across content that they like on your explore page, they might be motivated to follow the account for more of that content.

13. #iphonesia

#Iphonesia is dedicated to the burgeoning community of Instagrammers in Indonesia.

14. #food

Meal pics are the bread and butter (no pun intended) of a people-oriented Instagram account — and 2018 was no exception. Use the #food hashtag to caption your next delicious Instagram photo.

15. #motivation

On Twitter, #MondayMotivation encourages inspiring quotes and messages to help people start the week off on the right foot. On Instagram, the #motivation hashtag has come to caption anything from a photo of a user after a big gym session, to a computer screen right before he or she gets to work.

The above 10 hashtags might have helped define Instagram over the last year, but there are still plenty more that end up trending every year. The following hashtags can help inspire photos and videos that Instagram users always seem to find captivating — and are sure to in 2019.

16. #Instagramhub

This hashtag isn’t specific to one type of post — #instagramhub is a place for active Instagram users to demonstrate their presence on the platform and reach larger audiences. By including this popular hashtag, influencers on Instagram are able to connect with as many users as possible. 

How to use Instagram for Business

  • Keep your hashtags organized.
  • Figure out your magic number.
  • Narrow your hashtags.
  • Research what other people are hashtagging.
  • Test out related hashtags.
  • Follow your own hashtag.
  • Create a brand campaign hashtag.