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Marketing Automation and Customer Relationship Management Systems

Target your audience and implement systems so you can deliver the right message to the right person at the right time.

Your customers are on a journey. Join them.

Modern marketing and sales strategies assume the ability to reach the right person with the right message at the right time. Without the proper tools and systems, doing so becomes impractical and elusive.

From Afar

Do you find prospective customers who encounter your brand on social media, paid ads, or your website with targeted messaging?


Does your Sales Team provide consistent, compelling, and timely information to maximize close rates so your “from afar” efforts/spend aren’t squandered?


Knowing that first impressions set the trajectory of new relationships, is your onboarding process clear and enjoyable so time to value is short?


Are your customers so delighted by ongoing interactions with your brand that they take can’t stop saying great things about your in their circles of influence?

Companies that can reach their prospects and customers with highly targeted messages have the greatest strategic advantage.

Meet your customers where they’re at.

Hubspot Marketing Hub

Personalize your marketing at scale to align with the way people shop so you can avoid growing pains for your team and customers alike.

  • Get your content in front of the right people
  • Drive more traffic to key landing pages
  • Convert more visitors into qualified leads
  • Turn leads into customers with less effort
  • Track customers and report your impact on the bottom line

Hubspot CRM and Sales Hub

A central place to track, manage and optimize all sales interactions and assets so teams can align to close more sales.

  • Have a single source of truth for all company, contact, and deal activity
  • Automate outreach without being impersonal
  • Share unlimited, high-converting email templates
  • Get your emails opened and calls answered
  • Track your entire pipeline and forecast revenue

Hubspot Service Hub

Marketing doesn’t stop once contacts become customers. Turn customers into promoters with every interaction and experience with your brand.

  • Log, organize, and keep track of all customer issues from a single interface
  • Automate tickets to create a help desk
  • Prioritize requests so critical issues get resolved faster
  • Create a frictionless customer experience with help desk, CRM and shared inbox
  • Help customers help themselves with a knowledge base, live chat, and bots

Your Guide

Kevin’s technical aptitude and background in tech, sales, and marketing roles at entities ranging from software startups to local professional service companies to Fortune 50 global brands uniquely positions him to help leaders maximize the value of MA, CRM, and CS tools in their business.

Kevin Krusiewicz

Founder & vCMO

What other travelers are saying

“We wanted a video to tell our story. Kevin took the time to truly learn about our business, challenges, and opportunities and to help us unify and verbalize our value proposition. In the end we got much more than just a video; we now have a more unified sales approach and message that helps our prospects know who we are and why they should consider working with us. Our meetings with prospects are more productive and our sales process is more efficient.”

Jeff Dreiling
Co-Founder – Complete Technology

“We had tremendous opportunities for growth, but we were concerned because we lacked the enablement resources to fully capitalize on them. Kevin was able to quickly understand our challenges, map out a comprehensive solution, and create compelling resources that positioned us to seize the opportunities before us. As a result, we have faster sales engagements, more thorough customer onboarding, and better customer support interactions. Their help has been invaluable.”

Nick East
CEO – Zynstra

“In our early stages, we knew that finding a comprehensive marketing and training strategy would be critical for growth. Through the production of captivating animated videos, tutorials, webinars, product documentation, e-learning, and email and social media marketing, Kevin helped us attract, recruit and train thousands of people including employees, channel personnel, and customers. The importance of his assistance is hard to overstate.”

Shawn Kennedy
CEO – eDepoze

“I wanted to tell a well-crafted story for my investor’s pitch but I felt unprepared and anxious. I knew I needed an expert in storytelling. Kevin helped me organize my thoughts and tell my story using an innovative yet easy-to-use method. He proved to be very knowledgeable and truly cared for my success. He went the extra mile by providing examples of other pitch stories that were successful. As a result, I delivered my pitch with confidence, and now I have a seed VC firm interested in taking next steps. Thank you!”

Alpa Patel
Founder – Spaceez

“We often found it challenging to deliver our message to clients with clarity and simplicity, which affected my confidence when those conversations did not go my way. Kevin followed a proven formula to deal with this problem, helping us create a communication framework aligned to our brand’s purpose. The process was very easy yet focused.”

Andrés Karam
Account Executive – MX Lightforce

“We wanted to grow our business but I was concerned that we were losing website leads and having trouble breaking through the noise. Kevin listened to our story, challenged our assumptions, and helped us develop a simplified message using the StoryBrand framework. Now I have new clarity about our brand and feel equipped to take our website to the next level so we can capture more leads and increase revenue.”

Adam Robinson
Marketing Manager – Cerasis

“As a young legaltech startup, we knew that getting our message right would be vital to attracting additional investors and finding product market fit, but we were frustrated by our internal attempts to find the right words. Using a very defined process, Kevin brought a fresh set of eyes to our messaging challenge, helping us to explain our value proposition with unique clarity and conviction. As a result, we are much more confident in our ability to compel our target audience and feel empowered to “cross the chasm” and hasten a profitable exit.”

Thadd Hale
CEO – Vector Legal Method

We wanted to expand our ministries but were feeling overwhelmed and ineffective because we didn’t know how to get results. Kevin partnered with us, quickly brought clarity to our story through the BEST STORY WINS workshop, and is now coaching us on a game plan to help us achieve our goals. Now we feel hopeful and equipped to increase enrollment and effectively move our ministries forward with long-term independence.”

Rosemarie Fisher
Principal – Trinity Lutheran Christian School