Times have changed. In B2B, as much as 60% of the buyer’s journey happens before they ever interact with a sales person.
Do you want to be part of that first 60%? Be sure that your competitors do.
Whether you’re launching a new offering or just want to reinvigorate your current business development efforts, building a marketing funnel helps you become an established authority in the minds of your prospects by educating them first, before you put your sales hat on. This approach is proven to increase your likelihood of being included in a buying consideration.
Funnels take all sorts of different shapes and sizes, but (almost) always include the following components: