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The Trailhead

Guidance for courageous entrepreneurs who want to take their business to new heights.

How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don't invest in blogging? So, how can you create and maintain a successful blog that provides your target audience with worthwhile and high-quality content, all while building your business's reputation as an industry thought-leader and expert?
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What Is Website Accessibility? Why Is It Important?

What Is Website Accessibility? Why Is It Important?

Originally, ADA (Americans with Disabilities Act) was meant for providing better physical accommodations for people with disability's. However, in recent years, and due to the increase in website lawsuits, courts have been including digital assets such as websites and mobile applications in addition to physical ones.That is why it is strongly encouraged to take a proactive approach to accessibility compliance. Right now it is a matter of "when" not "if," and taking the initiative to make your website accessible to all will cost you way less money than doing so reactively in response to a lawsuit.
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The Ultimate Guide to Creating Instagram Videos

The Ultimate Guide to Creating Instagram Videos

Instagram is a marketer’s best friend. The free app’s video capability means smaller brands can expand long-form, creative content beyond just photos. And Instagram is making sure their video capabilities are accessible to these brands.From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts.
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How to Close Sales Deals with Video

How to Close Sales Deals with Video

Through an intelligent combination of social media and email marketing, your target audience will be able to consume your video content. While it may take some experimentation, you will reach this point—so long as you don’t give up. But having said this, it’s worth repeating that audience consumption, in all likelihood, isn’t your ultimate video marketing objective. Rather, you probably want to use video marketing to sell more of your product or service. Video marketing can certainly accomplish your goal. You just need to effectively leverage this tool as prospects move down your funnel.
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16 Business Tips You Need to Read

16 Business Tips You Need to Read

So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check. Every business has room for improvement, whether your company has thousands of workers or just it's just you. Here are some tips from HubSpot you need to take your business to the next stage of growth.
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