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The Trailhead

Guidance for courageous entrepreneurs who want to take their business to new heights.

How to Close Sales Deals with Video

How to Close Sales Deals with Video

Through an intelligent combination of social media and email marketing, your target audience will be able to consume your video content. While it may take some experimentation, you will reach this point—so long as you don’t give up. But having said this, it’s worth repeating that audience consumption, in all likelihood, isn’t your ultimate video marketing objective. Rather, you probably want to use video marketing to sell more of your product or service. Video marketing can certainly accomplish your goal. You just need to effectively leverage this tool as prospects move down your funnel.
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16 Business Tips You Need to Read

16 Business Tips You Need to Read

So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check. Every business has room for improvement, whether your company has thousands of workers or just it's just you. Here are some tips from HubSpot you need to take your business to the next stage of growth.
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How to Write a SMART Goals

How to Write a SMART Goals

Making your goals SMART is an effective method for clarifying your motivations, setting a clear direction for you and your team members, and ensuring you're able to celebrate the wins when they come along.
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45 Essential Social Media Marketing Statistics for 2019

45 Essential Social Media Marketing Statistics for 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption. Additionally, over the last two decades, it has risen as one of the primary marketing channels. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.
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A Market in Search of a Product | An Interview with Pragmatic Marketing

A Market in Search of a Product | An Interview with Pragmatic Marketing

Many companies today focus on creating a product and then finding their market, but is that the best way to go? Product marketing expert Kevin Krusiewicz of Marketing Trail Guide joins Pragmatic Live host Rebecca Kalogeris to discuss the importance of understanding your market before creating and marketing your products. Understanding who is going to use and buy your product, performing market research and really understanding the different buying journeys of your personas ensures that you’re not building and marketing a product in search of a market, and are instead creating and presenting a product a market has been searching for.
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The Ultimate Guide to Marketing Trends in 2019

The Ultimate Guide to Marketing Trends in 2019

Marketing moves at the speed of light …, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Check out this guide created by HubSpot experts discussing the marketing trends of 2019.
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