949.639.9525 [email protected]

Fractional marketing strategy and leadership

for companies running on the Entrepreneurial Operating System® (EOS)

fellow Entrepreneur,

Growing a business is an adventure filled with rewards and dangers. We pour our blood, sweat and tears into it – our efforts simply must pay off.

As a fellow business owner, I understand what’s at stake.

At Marketing Trail Guide, we sojourn with you as your trusted Guide, providing the marketing strategy, leadership, and management to take your business to new heights.

Let’s journey together!

Kevin Krusiewicz
Founder + vCMO

Who We Help

Marketing Trail Guide focuses on helping small business owners of companies with $1-20M of annual revenue (or funded startups) that are running on the Entrepreneurial Operating System® (EOS)

Who Want

  • The right marketing strategy to increase leads and grow revenue
  • To pivot in a challenging economy
  • To launch new products and services in new or existing markets
  • To get Right Person Right Seat (RPRS) for Sales & Marketing
  • EOS alignment on their Leadership Team (LT)
  • To build a proper internal marketing practice rather than outsource to an agency

Who Have

Employes or freelancers doing marketing activities but lack effective marketing strategy, leadership, management, and accountability (LMA).

Who Commit

To an annual marketing budget of at least $200K, including ads and workers.

Problems We Solve

When the business is stagnating it can be bewildering and frustrating. The cause is usually:

Not Knowing

Poor growth results to due to lack of marketing strategy and knowhow 

Not Rowing

Poor staff alignment, execution, or accountability

Not Showing

Blind decision making due to poor measurable tracking and reporting

With a Marketing Trail Guide embedded in your team,  you’ll have a seasoned marketing guide who journeys with you every step of the way.

We align on values, purpose, goals, and metrics so your problems become our problems; our wins become your wins. 

How We SOLVE THEM

Our step-by-step process for taking your business to new heights. 

Days 1-45

Trailhead

Discovery & Analysis

We begin with a fact-finding mission so we can get the clearest picture of your business in its current state.

Through S.W.O.T. Analysis, brand audit, A/C chart evaluation, People Analyzer Conversations, vendor audit, market research, and the use of various frameworks, we will gather critical data and uncover key observations about your business, resources, and market opportunity.

An initial two-day, on-site visit and several virtual inputs from your leadership and marketing teams are critical for the success of this foundational phase.

In Week 5, you’ll receive a Trailhead Report detailing our findings to date.

Basecamp

Strategy, Rocks & Measurables

Up through day 60, we’ll define/refine the marketing strategies, 90 Day Company Rocks or S.M.A.R.T Goals, activities, measurables and scorecards, milestones, budget and timelines to align with your 1-year plan, 3-year picture, and 10-year vision.

Every company is different; your strategy may call for A/C Chart and Right Person Right Seat (RPRS) changes, brand and messaging work, changes to the website, digital and offline marketing/advertising activities, and more..

Campfire

During Week 9, we’ll gather the Leadership Team around the campfire to communicate the results of Trailhead and Basecamp, Identify, Discuss and Solve issues (IDS), and make the decision to kickoff the plan together.

Day 60

Ongoing

Meeting Pulse

Your Marketing Trail Guide embeds into the fabric of your business as the Marketing Leader with normal LMA responsibilities and participates in your meeting pulse just like full time leaders, including:

  • Weekly Level-10 Meetings 
  • Quarterly Sessions & Annual Retreats
  • Quarterly Conversations
  • Quarterly State of the Company (QSOC) Meetings

Communication Channels

Thanks to modern technology, we’re part of your team in every way

Face to Face

Kickoff, about sixty days later, and every quarterly session and annual retreat.

Zoom Meeting

Weekly meetings are conducted over Zoom video meetings.

Trail Map

Tracks milestones, tasks, documents, messages and more. Or we can use your Ninety.io or Traction Tools account.

l

GSuite and Office

Key to collaboration are Google Docs and Microsoft Office.

What other travelers are saying

“We wanted a video to tell our story. Kevin took the time to truly learn about our business, challenges, and opportunities and to help us unify and verbalize our value proposition. In the end we got much more than just a video; we now have a more unified sales approach and message that helps our prospects know who we are and why they should consider working with us. Our meetings with prospects are more productive and our sales process is more efficient.”

Jeff Dreiling
Co-Founder – Complete Technology

“We had tremendous opportunities for growth, but we were concerned because we lacked the enablement resources to fully capitalize on them. Kevin was able to quickly understand our challenges, map out a comprehensive solution, and create compelling resources that positioned us to seize the opportunities before us. As a result, we have faster sales engagements, more thorough customer onboarding, and better customer support interactions. Their help has been invaluable.”

Nick East
CEO – Zynstra

“In our early stages, we knew that finding a comprehensive marketing and training strategy would be critical for growth. Through the production of captivating animated videos, tutorials, webinars, product documentation, e-learning, and email and social media marketing, Kevin helped us attract, recruit and train thousands of people including employees, channel personnel, and customers. The importance of his assistance is hard to overstate.”

Shawn Kennedy
CEO – eDepoze

“I wanted to tell a well-crafted story for my investor’s pitch but I felt unprepared and anxious. I knew I needed an expert in storytelling. Kevin helped me organize my thoughts and tell my story using an innovative yet easy-to-use method. He proved to be very knowledgeable and truly cared for my success. He went the extra mile by providing examples of other pitch stories that were successful. As a result, I delivered my pitch with confidence, and now I have a seed VC firm interested in taking next steps. Thank you!”

Alpa Patel
Founder – Spaceez

“We often found it challenging to deliver our message to clients with clarity and simplicity, which affected my confidence when those conversations did not go my way. Kevin followed a proven formula to deal with this problem, helping us create a communication framework aligned to our brand’s purpose. The process was very easy yet focused.”

Andrés Karam
Account Executive – MX Lightforce

“We wanted to grow our business but I was concerned that we were losing website leads and having trouble breaking through the noise. Kevin listened to our story, challenged our assumptions, and helped us develop a simplified message using the StoryBrand framework. Now I have new clarity about our brand and feel equipped to take our website to the next level so we can capture more leads and increase revenue.”

Adam Robinson
Marketing Manager – Cerasis

“As a young legaltech startup, we knew that getting our message right would be vital to attracting additional investors and finding product market fit, but we were frustrated by our internal attempts to find the right words. Using a very defined process, Kevin brought a fresh set of eyes to our messaging challenge, helping us to explain our value proposition with unique clarity and conviction. As a result, we are much more confident in our ability to compel our target audience and feel empowered to “cross the chasm” and hasten a profitable exit.”

Thadd Hale
CEO – Vector Legal Method

We wanted to expand our ministries but were feeling overwhelmed and ineffective because we didn’t know how to get results. Kevin partnered with us, quickly brought clarity to our story through the BEST STORY WINS workshop, and is now coaching us on a game plan to help us achieve our goals. Now we feel hopeful and equipped to increase enrollment and effectively move our ministries forward with long-term independence.”

Rosemarie Fisher
Principal – Trinity Lutheran Christian School

Your Trusted Guide for every step

Let's Talk

During a Discovery Call, you tell us your story and your goals, and we’ll share our experience so we can both determine if we’re the right Guide for your journey.

Let's Plan

We’ll cut through the distractions and map out a trail through the wilderness so you can reach your marketing goals.

Let's Go

Whether you want someone to own your marketing practice, or just need help with a single piece of content, we’ll get you to the next level.

Don’t linger in the flats for another day.

Schedule a free marketing assessment, get a seasoned marketing guide on your team, and take your business to the next level.