Fractional marketing strategy and leadership
for companies running on the Entrepreneurial Operating System® (EOS)
fellow Entrepreneur,
Growing a business is an adventure filled with rewards and dangers. We pour our blood, sweat and tears into it – our efforts simply must pay off.
As a fellow business owner, I understand what’s at stake.
At Marketing Trail Guide, we sojourn with you as your trusted Guide, providing the marketing strategy, leadership, and management to take your business to new heights.
Let’s journey together!
Kevin Krusiewicz
Founder + vCMO
Who We Help
Marketing Trail Guide focuses on helping small business owners of companies with $1-20M of annual revenue (or funded startups) that are running on the Entrepreneurial Operating System® (EOS).
Who Want
- The right marketing strategy to increase leads and grow revenue
- To pivot in a challenging economy
- To launch new products and services in new or existing markets
- To get Right Person Right Seat (RPRS) for Sales & Marketing
- EOS alignment on their Leadership Team (LT)
- To build a proper internal marketing practice rather than outsource to an agency
Who Have
Employes or freelancers doing marketing activities but lack effective marketing strategy, leadership, management, and accountability (LMA).
Who Commit
To an annual marketing budget of at least $200K, including ads and workers.
Problems We Solve
When the business is stagnating it can be bewildering and frustrating. The cause is usually:
Not Knowing
Poor growth results to due to lack of marketing strategy and knowhow
Not Rowing
Poor staff alignment, execution, or accountability
Not Showing
Blind decision making due to poor measurable tracking and reporting
With a Marketing Trail Guide embedded in your team, you’ll have a seasoned marketing guide who journeys with you every step of the way.
We align on values, purpose, goals, and metrics so your problems become our problems; our wins become your wins.
How We SOLVE THEM
Our step-by-step process for taking your business to new heights.
Days 1-45
Trailhead
Discovery & Analysis
We begin with a fact-finding mission so we can get the clearest picture of your business in its current state.
Through S.W.O.T. Analysis, brand audit, A/C chart evaluation, People Analyzer Conversations, vendor audit, market research, and the use of various frameworks, we will gather critical data and uncover key observations about your business, resources, and market opportunity.
An initial two-day, on-site visit and several virtual inputs from your leadership and marketing teams are critical for the success of this foundational phase.
In Week 5, you’ll receive a Trailhead Report detailing our findings to date.
Basecamp
Strategy, Rocks & Measurables
Up through day 60, we’ll define/refine the marketing strategies, 90 Day Company Rocks or S.M.A.R.T Goals, activities, measurables and scorecards, milestones, budget and timelines to align with your 1-year plan, 3-year picture, and 10-year vision.
Every company is different; your strategy may call for A/C Chart and Right Person Right Seat (RPRS) changes, brand and messaging work, changes to the website, digital and offline marketing/advertising activities, and more..
Campfire
During Week 9, we’ll gather the Leadership Team around the campfire to communicate the results of Trailhead and Basecamp, Identify, Discuss and Solve issues (IDS), and make the decision to kickoff the plan together.
Day 60
Ongoing
Meeting Pulse
Your Marketing Trail Guide embeds into the fabric of your business as the Marketing Leader with normal LMA responsibilities and participates in your meeting pulse just like full time leaders, including:
- Weekly Level-10 Meetings
- Quarterly Sessions & Annual Retreats
- Quarterly Conversations
- Quarterly State of the Company (QSOC) Meetings
Communication Channels
Thanks to modern technology, we’re part of your team in every way
Face to Face
Kickoff, about sixty days later, and every quarterly session and annual retreat.
Zoom Meeting
Weekly meetings are conducted over Zoom video meetings.
Trail Map
Tracks milestones, tasks, documents, messages and more. Or we can use your Ninety.io or Traction Tools account.
GSuite and Office
Key to collaboration are Google Docs and Microsoft Office.
What other travelers are saying
Your Trusted Guide for every step
Let's Talk
During a Discovery Call, you tell us your story and your goals, and we’ll share our experience so we can both determine if we’re the right Guide for your journey.
Let's Plan
We’ll cut through the distractions and map out a trail through the wilderness so you can reach your marketing goals.
Let's Go
Whether you want someone to own your marketing practice, or just need help with a single piece of content, we’ll get you to the next level.
Don’t linger in the flats for another day.
Schedule a free marketing assessment, get a seasoned marketing guide on your team, and take your business to the next level.